Nairobi, July 17, 2025
Kenya’s fast-rising music streaming platform, SongaPlay, has unveiled an exciting new initiative—the #SongaSounds Challenge—that will reward lucky users with all-expenses-paid getaways, in a bold move to boost engagement and promote local music.
The challenge, announced this week, invites users to participate by curating and sharing playlists or musical content on the SongaPlay app, using the hashtag #SongaSounds across social media platforms. The most creative and engaged participants will be selected for the grand prize: a luxury travel experience fully paid for by SongaPlay.
A Challenge That Hits the Right Note
The #SongaSounds Challenge is designed to spotlight Kenya’s vibrant music culture while rewarding loyal users of the platform. According to SongaPlay’s campaign team, the initiative is more than just a marketing move—it’s about community, culture, and celebrating local talent.
“We’re not just giving away vacations—we’re giving our users a stage to express their love for music, discover local artists, and connect with others through shared sounds,” said a representative from SongaPlay during the campaign’s virtual launch.
What Winners Get
Winners of the challenge will receive fully paid holiday packages including:
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Round-trip travel
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Luxury accommodation
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Daily meals
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Entertainment and excursions
Although exact destinations have yet to be disclosed, SongaPlay hinted at exotic locations within East Africa, suggesting beach resorts and cultural hubs may be in the mix.
How to Enter
Entering the #SongaSounds Challenge is simple:
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Download or open the SongaPlay app.
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Create and share your favorite playlist or music-related content.
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Post it on social media using the hashtag #SongaSounds.
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Tag @SongaPlay for a chance to be featured and selected.
The campaign is open to all Kenyan residents aged 18 and above, and winners will be announced via SongaPlay’s social channels in the coming weeks.
Fueling Kenya’s Music Ecosystem
The campaign is part of a broader effort by Radio Africa Group, the media conglomerate behind SongaPlay, to create a homegrown platform that supports and monetizes African talent. As global streaming giants continue to dominate the Kenyan market, SongaPlay is betting on localized engagement, exclusive content, and bold promotions like this one to win over music lovers.
“This is not just about playlists—it’s about platform loyalty and showcasing Kenya’s musical identity on a grand stage,” added the campaign’s creative director.
What’s Next?
SongaPlay promises more surprises in the weeks to come, including exclusive artist collaborations, behind-the-scenes interviews, and additional rewards for active users.
The #SongaSounds Challenge runs throughout July and August, with travel packages expected to be redeemed before the end of the year.