Nairobi, Kenya – June 30, 2025
Kenya has once again earned international acclaim, this time for its leadership in sustainable travel. At the 2025 World Travel Awards (WTA), the country was celebrated alongside Tanzania and South Africa for exceptional strides in eco-tourism and sustainable destination management.
The ceremony, held in Lisbon, Portugal, spotlighted Africa’s emerging role in setting global standards for responsible tourism. Kenya was awarded in multiple categories, including:
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Africa’s Leading Sustainable Tourism Destination
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Best Eco-Lodge Experience (won by a lodge in the Maasai Mara)
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Top Green Safari Destination
The WTA jury praised Kenya’s blend of community-led conservation, wildlife protection, and green innovation, all of which have contributed to both biodiversity preservation and inclusive economic growth.
“Kenya is proving that sustainability and world-class tourism are not mutually exclusive,” said WTA President Graham Cooke. “It’s a global model for how nature, culture, and communities can thrive together.”
Community and Conservation at the Core
Kenya’s eco-tourism success is rooted in decades of investment in community conservancies, particularly in regions like Laikipia, Samburu, and Tsavo. These initiatives allow local communities to co-manage natural resources and benefit directly from tourism revenues.
According to the Kenya Tourism Board, over 3 million international visitors chose eco-tourism experiences in 2024–25, marking a 12% increase from the previous year.
In addition, Kenya has embraced clean energy and zero-waste policies in its top parks and lodges. Several safari operators now offer carbon-offset packages, while some lodges use solar-powered water systems and ban single-use plastics.
Regional Cooperation
Kenya’s recognition comes as East and Southern African nations deepen partnerships in cross-border tourism. Alongside Tanzania and South Africa, Kenya is part of a new Trans-Africa Eco-Tourism Pact, which promotes joint marketing, shared conservation policies, and sustainable infrastructure investment.
“This award belongs to our rangers, guides, cultural custodians, and every community member who protects Kenya’s natural heritage daily,” said Peninah Malonza, Cabinet Secretary for Tourism, Wildlife and Heritage. “It affirms our vision for a greener, more inclusive tourism future.”
Looking Ahead
The Tourism Ministry now plans to launch the Green Trails Campaign in July, promoting lesser-known sustainable destinations across the country. The campaign will feature ecotourism gems in Kakamega Forest, Chalbi Desert, and the Taita Hills.
With global travelers increasingly seeking ethical and environmentally responsible experiences, Kenya’s position as a sustainable tourism leader appears not only secure — but poised to grow.