Cedric Singleton, the CEO of Black Market Records, recently shared insights into the label’s upcoming movie premiere and his vision for the future of Gengetone music.
Upcoming Movie Premiere
While specific details about the movie premiere remain under wraps, Singleton has expressed enthusiasm for expanding Black Market Records’ influence beyond music production into visual storytelling. This strategic move aims to showcase the rich narratives within the African music scene and provide a platform for artists to reach a broader audience.
The Future of Gengetone Music
Gengetone, a genre that has gained significant traction in Kenya, blends elements of dancehall, reggaeton, and local Kenyan sounds. Under Singleton’s leadership, Black Market Records has been instrumental in promoting Gengetone artists, recognizing the genre’s potential to resonate both locally and internationally.
Singleton believes that Gengetone’s raw energy and authentic representation of Kenyan youth culture position it for global appeal. He emphasizes the importance of quality production, strategic collaborations, and innovative marketing to elevate Gengetone to international platforms.
In line with this vision, Black Market Records continues to invest in nurturing Gengetone talent, providing artists with resources and opportunities to refine their craft and reach new audiences.
As Black Market Records ventures into film and continues to champion Gengetone music, Singleton’s leadership reflects a commitment to diversifying the entertainment landscape and amplifying African voices on the global stage.
For more insights from Cedric Singleton, you can watch the following interview:
Meet Cedric Singleton: The Guy Behind Black Market Records
